The Guarantee remains a Full Partner of the Broker Identity Program for 2017

Toronto, April 24, 2017 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that The Guarantee Company of North America (The Guarantee) is maintaining its support of the Broker Identity Program (BIP) at the Full Partner level.

The program’s centre-piece is the BIP symbol known as the BIPPER. The symbol captures the value that insurance brokers bring their clients: choice, advice, security and peace of mind. By investing in the program, The Guarantee supports a campaign whose purpose is to raise awareness of the value of the insurance broker distribution network.

"The Guarantee marks its 145th year of commitment and dedication to the broker channel. Our winning strategy is for our expert underwriters to collaborate closely and effectively with expert brokers in specialized categories," says Richard Pouliot, National VP, Operations and Distribution. "This is our seventh year as a sponsor of the Broker Identity Program, and we are very proud to be a Full Partner of the IBAC."

"We have no doubt that The Guarantee realizes the advisory role brokers play in dealing with consumers. In today’s market place, insurance brokers provide consumers with the best possible coverage, expert advice and the value-added that only they can offer. By investing in the program, The Guarantee demonstrates once again that they are a valued partner to brokers, said Peter Braid, IBAC Chief Executive Officer."

Launched in 1988, the mission of the Broker Identity Program is to promote the value and professionalism of the insurance broker to consumers, insurers and governments. It is a national branding campaign for over 36,000 insurance brokers.

About The Guarantee
The Guarantee Company of North America is a leader in specialty insurance and surety within the North American marketplace. We offer in-depth knowledge and expertise in niche segments, including the surety industry, corporate insurance, transportation industry, credit, and customized personal insurance.

About IBAC
Founded in 1921, the Insurance Brokers Association of Canada is a federation of 11 provincial and regional associations of property and casualty insurance brokers across Canada. These associations represent approximately 36,000 insurance brokers in virtually every community across the country. As a not for profit organization, IBAC is neither an insurance company nor does it sell insurance products or represent insurance companies.

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For further information, please contact:
Denys Bégin, Manager, Marketing & Advertising
Insurance Brokers Association of Canada
416-367-1831 or dbegin@ibac.ca